FAQ

1. Why do formal (or contracted) services begin at the end of junior year? Why not sooner?

There are two primary reasons. First, I believe that students should be given room to explore their own academic and extracurricular interests with minimal external influences or thought about what colleges may or may not look for. Natural tendencies can emerge during the first two to three years of high school, which may yield salient information about school choices when the time comes. Second, I believe that high school counselors, if not too overwhelmed, are in a good position to advise on classes, test dates, brag sheets, teacher recommendations, and other matters to keep students on the right track leading up to college application season.

Meetings, calls and other correspondence prior to the formal engagement period - according to the schedule laid out in Services Overview - are optional, but they would be helpful for me to get to know the students better and understand the evolution of goals and interests. Also, importantly, the informal period allows the students and parents the opportunity to decide if I am the right fit for their needs. Good rapport and trust are essential during the intense process of college applications. There is no obligation to contract services during or after the informal period. (However, if clients wish to engage on a frequent, structured basis during this period, they may secure a retainer arrangement.)

2. What is the fee structure of your services?

Clients can choose between a flat fee for all services (recommended) or an hourly rate if their needs are targeted and limited. A general retainer fee will apply for those who want regular advisory services prior to the "formal" period.

3. Why not use AI to write the essays?

One word: integrity.

4. What other services do you provide?

I can consult on Early Decision or Early Action strategy, or more accurately, suitability; provide basic information on college financing (FAFSA, CSS, outside scholarships, loans, etc.); advise students on how to record so-called demonstrated interest with schools, if it might make a difference; provide second opinions on school counselor recommendations; prepare students for interviews; and add to final school decision discussions.

5. Do you advise students seeking athletic scholarships or students with learning differences?

No, there are college counselors who specialize in these areas. I am not a specialist for these specific groups.

6. Where do you typically hold meetings?

Coffee shops are ideal locations for initial in-person meetings. Zoom meetings are also common for initial and ongoing contact.

7. What are some comments from past clients (parents)?

"It was a big surprise to us that she got into Berkeley. The essays must have been a decisive factor."

"He understood exactly what my daughter was trying to convey through her writing and helped her find her voice."

"With Evan's wonderful support and editing, my daughter's college essay improved significantly."

"He ended up in the program that is just right for him, largely thanks to Evan's influence."